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Step-by-step guide · Free browser app

Brand DNA Generator

Create a practical identity and voice reference for one author or pen name.

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Step 1

Define the promise

Choose one pen name and describe what its readers come for.

Brand DNA Generator workspace reference for Define the promise
Prepared example from the app. Select to inspect the full-size reference; your content and results will differ.

Step 2

Make the decisions

Work through voice, emotional territory, visual direction, content, and boundaries.

Brand DNA Generator workspace reference for Make the decisions
Prepared example from the app. Select to inspect the full-size reference; your content and results will differ.

Step 3

Save and reuse the profile

Keep the printable card, export a profile backup, or select the saved profile in HookHero.

Brand DNA Generator workspace reference for Save and reuse the profile
Prepared example from the app. Select to inspect the full-size reference; your content and results will differ.

Check your result

A printable Brand DNA card, saved pen-name profiles, and an editable JSON backup.

Review the result against your source and intended use. Keep a backup before changing devices or replacing a saved project.